Hyphenate Consulting offers Google Ad support and management of the Google for Nonprofit AdGrant Program. Does your nonprofit organization or small business need help creating effective Google Ads? Are you a nonprofit organization or church that wants to maximize the $10,000 of Google AdWord dollars to drive traffic, clicks and conversions to your website?
Here’s why we are different:
– We build a real keyword structure. Most accounts have 20-30 keywords thrown together. We build hundreds of keywords with structure, organized by topic and intent (with some help from our scripts and Ai), and that’s where the volume comes from (And how we differ from other service providers).– We keep CTR above 5% — always. Google can suspend your Grants account if CTR drops below that threshold. We consistently run at 9-13% CTR because we write tight, relevant ads and cut anything that doesn’t perform.
– We set up proper conversion tracking from day one (and work with you at the kickoff meeting to define goals). Without it, the algorithm flies blindly and burns the budget on the wrong people. We make sure every meaningful action — donations, signups, event registrations — is tracked and fed back into the campaign.
– We actually use the full $10,000/month. Most Grants accounts waste 70-80% of the available budget. We max it out every month because we build enough depth to absorb it.
– That’s why we get to 4K+ clicks when others can’t — it’s not a secret formula, it’s just doing the things most people skip!
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